Branding for Rental Apartments

Pine Paradise Palanga

@pineparadise.palanga

Developed a unified social media presence for Mijas Costa Apartments and Pine Paradise Palanga, combining consistent content strategy with platform-specific optimization. The project focuses on creating visually appealing posts and stories that reflect each property's unique character — from sun-soaked coastal vibes in Spain to pine-framed tranquility in Lithuania. While the core structure and content types remain aligned, the language, color palette, and visual tone are adapted to resonate with local audiences and reinforce brand identity. This approach ensures strong brand cohesion while celebrating the individuality of each location across Instagram and other social media platforms.

The colors Bone and Dim Gray are inspired by the natural tones of the nearby beaches—reflecting the soft hues of sand and coastal landscapes to create a calm, welcoming atmosphere.

Pakistan Green | #283618

Cornsilk | #FEFAE0

White | #FFFFFF

Night | #121212

The font selection combines a modern serif for visual impact—used in Regular, Light, and Bold Italic styles—with Gotham, a clean and legible sans-serif, ideal for body text. This pairing ensures both strong character and optimal readability.

Editor's Note Light

Editor's Note Bold Italic

Editor's Note Bold Regular

Gotham Book

This project involved the development of a unified brand identity and a versatile content system for social media. A variety of templates and post formats were created, including apartment carousels, Vibe Reels and posts, availability carousels, review highlights, and more. The design approach focused on visual consistency, user engagement, and efficient content production.