Branding for Rental Apartments

Mijas Costa Apartments

@mijascosta.apartments

Developed a unified social media presence for Mijas Costa Apartments and Pine Paradise Palanga, combining consistent content strategy with platform-specific optimization. The project focuses on creating visually appealing posts and stories that reflect each property's unique character — from sun-soaked coastal vibes in Spain to pine-framed tranquility in Lithuania. While the core structure and content types remain aligned, the language, color palette, and visual tone are adapted to resonate with local audiences and reinforce brand identity. This approach ensures strong brand cohesion while celebrating the individuality of each location across Instagram and other social media platforms.

Mijas Costa Apartments is shorter, clearer, and more memorable than the previous name. It highlights key search terms and instantly communicates the location and offering to potential guests.

The colors Bone and Dim Gray are inspired by the natural tones of the nearby beaches—reflecting the soft hues of sand and coastal landscapes to create a calm, welcoming atmosphere.

Bone | #EDE3D6

Dim Gray | #6E675C

White | #FFFFFF

Night | #121212

The font selection combines a modern serif for visual impact—used in Regular, Light, and Bold Italic styles—with Gotham, a clean and legible sans-serif, ideal for body text. This pairing ensures both strong character and optimal readability.

Editor's Note Light

Editor's Note Bold Italic

Editor's Note Bold Regular

Gotham Book

The posters were designed using Adobe InDesign for precise layout and typography, while Adobe Photoshop was used to add visual effects and retouch images. Supplementary videos were created and edited in Canva, ensuring a consistent and engaging visual style across all formats.