Clothing Brand

DEVYN Clothing

@devyn.clothing

As part of a design study at Ravensburg-Weingarten University of Applied Sciences (RWU) in Germany, a personal project was developed to create an original clothing brand from scratch. The focus was on building a cohesive brand identity – including name, typography, and color palette – and translating it into product and digital design. A series of T-shirt graphics was designed to reflect the brand’s visual style, along with social media assets to ensure a consistent presence across platforms. The project combined skills in branding, graphic and fashion design, using tools such as Adobe Illustrator and Photoshop.

Logo design combines the Space Age font’s letter "D" from DEVYN with a horizontally mirrored "E." Together, these letters form the shape of the number 9, representing both the initial "D" and the number 9. This reflects the Lithuanian word "Devyni," meaning nine, creating a meaningful and visually distinctive brand mark that blends typography with cultural significance..

Space Age was chosen for its bold, tech-inspired, and futuristic appearance, perfectly conveying a forward-thinking and dynamic brand identity. Metropolis Thin offers a modern and sleek style with excellent readability, providing a clean and contemporary complement that balances the boldness of Space Age while maintaining clarity across all media.

Space age

Metropolis Thin

Night | #121212

White | #FFFFFF

Gray | #808080

Screamin' green | #80FF80

Light red | #FF7E87

A thoughtful design choice was made for the back print of this shirt—an homage to the influential US American rapper Logic. Centered around his iconic motto, "Peace, Love, and Positivity," the print serves as a tribute to the artist's enduring message of unity, mental health awareness, and self-empowerment. More than just a stylistic element, the back print reflects a commitment to spreading optimism and embracing a mindset rooted in compassion and growth.