Content Creation App For Football Clubs

Assista

As a part of my bachelor thesis, I developed the branding and concept for a mobile app that enables amateur football clubs to create consistent and professional social media content. The project focuses on user-centered design and empowers grassroots teams to strengthen their digital presence with ease.

The logo development process involved choosing a fan shape as a symbol due to its association with movement and its versatility in design. The shape was adjusted and simplified, incorporating the letter "A" and a stylized globe to reflect the brand identity. Final touches included rounding the corners to finalize the design.

The color selection focused on shades of blue—Vista Blue, Neon Blue, and Palatinate Blue—to create a monochromatic palette reflecting trust and success. These were used across elements like accents, buttons, and filters. Supporting colors like Snow and Night were used for text, and tones like Platinum and Silver helped distinguish boxed elements. Blue was chosen to align with football’s associations and convey reliability.

Vista Blue | #939FFC

Neon Blue | #576AFA

Palatinate Blue | #1130F7

Snow | #F6F2F2

Silver | #A7A7A7

Night | #121212

The project uses Forma Icons to ensure a clean and modern visual style. Forma Regular is applied in the default state for a minimal appearance, while Forma Bold Filled is used in the active state to create clear visual emphasis and improve user interaction.

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Aileron is a modern sans-serif typeface inspired by Helvetica, with improved readability features like the curved lowercase “l.” Rounded punctuation and a soft spiral structure give it a gentle, approachable feel. Though similar in look to Helvetica, its design is conceptually closer to Univers.

Aileron Regular

Aileron Bold

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